August 2, 2017No Comments

Finding a web design process that works

I've been giving a lot of thought lately to the web design process. I've built a lot of web pages in my career and I've relied on plenty of different workflows, software, platforms, and methods to get the job done. But more and more, I find myself asking; just how lean can a set of processes become before they begin falling apart or losing effectiveness. Is there really a simple formula that guarantees great digital products? I believe so.

I recently wrote a blog post on the topic over at the company dot com. Instead of repurposing here, I'll just share the link so you can read it in its native format.

What about you? Do you have a process that you'd swear by? I'm always eager to learn so feel free to leave comments after reading. Thanks, and enjoy.

Read the full article here: Finding a Web Design Process That Works.

June 25, 2015No Comments

Content Strategy is Tedious. Let Me Count the Ways.

A Content Strategy Project Update
 
The design team and I just finished a two day workshop that found us digging out the scissors and tape. Yep, we went old school. If you've happened to read some of the past posts documenting our ongoing content strategy project, you may have noticed we've been employing some high tech solutions to our tasks. We've explored software for completing site inventories and cataloging content. We've employed spreadsheets, word docs, open source online collaboration tools (much to the chagrin of our IT team) and even new cloud based site mapping tools like slickplan.

But in the end, we've found ourselves returning again and again to the old ways. If we were to look at the process thus far through the lens of the Pareto principle (80/20 rule), my guess is that the 20% of our efforts that have driven the most insight, or provided the greatest thrust toward client deliverables will have come from tried and true analogue methods. Whiteboard sessions, standup meetings, and of course the cutting/pasting and red-pen markup of printed pages.

I'm encouraged by the myriad tools that are coming online to help us UX folk hone our skills. And while it feels a bit odd to dig so deeply into the old bag of tricks, I'm quite relieved to know that so much our craft can be accomplished via bootstrap tactics. As a leader of a small UX team housed within a small digital agency it's reassuring that high budgets and fancy office infrastructure aren't required to produce quality products. What's really needed? Good people, genuine concern for the client and the product evolution. And of course a sharp pair of scissors.

 

May 5, 2015No Comments

UX Audit Update & Resource Sharing

I'm several weeks into a lengthy project for a new client. We're prepping for a big redesign and so we're taking a big step back and looking at where we are and how we got here prior to charting the next leg of the journey. It's a smart approach to a redesign, but sadly not one taken by many brands due to the cost and effort. Seems lots of companies have bought into the idea that movement equals progress, and therefore stopping, if only to gain perspective, is counter productive. If you've visited my site recently you may have stumbled across other updates like this one. I understand that reading through other practitioners list of resources isn't the sexiest kind of content but hopefully you'll find the links and summaries below useful in one of your upcoming projects.

Storyscaping. I picked up this gem recently while doing research on the art and science of storytelling as a marketing strategy. I've not been disappointed. Focused identifying your customer segments, fully realizing your brands unique purpose and organizing and crafting a compelling story, this book is sure to set some board rooms on fire.

  • Identify and define your core desired consumer segment.
  • Unlock or define your brand or organization's Purpose.
  • Understand the emotional desires of your consumer.

Paul Boag is a designer and UX professional hailing from the UK. I always find his perspective fresh and his writing actionable. Here are two recent articles that helped me as I was digging for inspiration and process clarification on web accessibility and site reviews.

And finally I've been digging into some great resources from Colleen Jones. She the Founder and CEO of Content Science and the author of Clout_TheArtAndScienceOfInfluentialWebContent and Does Your Content Work?
If you're interested in optimizing your content and crafting a strategy that resonates with your customers, you need to make sure both books make it to your shortlist.

So, there you go - what are you waiting for - dig in. I hope these resources prove as helpful to you as they have to me.

April 24, 2015No Comments

Finding the Right Heuristic Evaluation Tool

Just minutes ago I completed a very long and tedious heuristic evaluation. Several weeks in hibernation, a couple dozen cups of coffee and more than a few headache powders later and I'm all done. Earlier this evening I actually threw my hands in the air as if I had crossed some imaginary marathon finish line. Nope, not kidding, I really did. Right there at my desk for all to see. Sometimes you've just gotta celebrate.

Recently, a client asked us to help them review their current digital collateral. They needed assistance working through a brand update and website redesign. The project was to include UX evaluations, brand inventories, competitive analysis, site architecture, the whole nine yards. Just my kinda gig. However I realized once I began prepping for the evaluation that I hadn't updated my processes and documentation in a while and I wasn't fully satisfied with them after their last use. So, I was faced with the evergreen question of recycle, refine or retool. After much hand-ringing and more than a few dozen glances at the timeline and milestone documents, I bit the bullet and decided to retool. It was time for a new approach, new processes and while I was at it I might as well see if another format afforded better outcome.

In the past I've used Word documents, Fireworks files, PowerPoint, Excel spreadsheets and other software mash-ups to perform and document my heuristic evaluations. All of them have their place, but each has shown some major drawbacks. I've struggled with retaining control of formatting, operating system tug-o-wars and version control. This time I was looking for something different. I wanted something scalable, something I could easy edit remotely and most importantly it had to be easy for other team members to access and contribute. So, I decided to go with Google docs. And so far, I've been more than pleased with my decision.

First thing I had to do was port over all my heuristics into the new format. Quite frankly, I thought this might be the worst task I'd taken on in a while. I've died the death of a thousand spreadsheet cells in the past, and as I'm sure you're aware, it's a torture like no other. Surprisingly, once I jumped in and begin nudging those columns and color coding the rows, it came together quite nicely, thank you. As a matter of fact I think Google's minimal design esthetic and my penchant for removing cruft work well together. Here's a screen grab of one of the sections.

Screengrab of evaluation

Screengrab of evaluation

 

I'm  happy to report that we shared the first draft of the audit with the client earlier this week and it was a huge hit. I credit the simple layout and the document's high level of readability (even as a screen grab) for the warm welcome the presentation received.

Now the next test comes into play. I'll route the document this week internally for final contributions from other team members and for the all important proofing stage. Usually my heuristic reports route as flat copies for old school style redlining (for those not in the agency world, that means someone actually taken a red pen to mark up my spelling and grammatical gaffs). I'm guessing that being able to edit the document directly is gonna be a big hit. Fingers officially crossed.

I'll post updates as the project continues. And in the spirit of sharing, if we decide to adopt this process, I'll explore the idea of providing access to a google doc template of the evaluation so those of you searching for a new form of documentation can give it a test drive for your next project. So, stay tuned.

 

 

Portfolio of Todd Chambers | Copyright © 2021 | wtoddchambers@gmail.com

Portfolio of W. Todd Chambers | Copyright © 2018 
 
wtoddchambers@gmail.com

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