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BKV Launches New Site

It had been several years since the last company dotcom redesign and I was chomping at the bit to get it started. We knew it was time to dig into responsive design (practice whatcha preach and all) and the previous site architecture was screaming for some attention as well. BKV had recently undergone some major reorganization and recent branding refinements were gonna need to be baked into the new version as well. Everything was shaping up to just my kind of project.

Video Steals the Show

Being old school direct response marketers and traditional broadcast folks from way back, we just couldn't pass up the opportunity to lead the home page design with a full screen-width video. We'd of course seen this approach before, and our experience conformed the the power video has when storytelling. We kept it brief, just under 9 seconds all said and done, but it was enough to give our customer and potential partner a real sense of who we are.

For years we've been telling clients and new business contacts that BKV's magic was found in our people. Their creativity, diversity and crazy-smart ad savvy. So we seized the change to put our money where our mouth was and lead with images of the fine folks that make us an agency like no other. Check out the video and the home page yourself.

Skills: Creative Direction, HTML, CSS, Video, Content Strategy, UX Design
Published: 07/15/2014
Client BKV, Inc.

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