CLIENT: AT&T
ROLE: Creative Director, UX Lead
YEAR: 2016-2018
PROJECT: Web Design, Conversion Optimization, ECRM

Crafting cross-channel experiences for Ma Bell

Crafting cross-channel experiences for Ma Bell. 

BRIEF: From promotional emails to triggered campaigns–digital display ads to dynamic microsites–we've done it all. For over 6 years, I've partnered with AT&T to steward their brand, increase engagement, and optimize lead generation.

BOTTOM LINE: During the 2017 Holiday season, we created a powerful email communication strategy that generated a 647% lift in conversions, and upped click-through-rates by 397%.

AT&T Logo

Customers are in control of the journey.
They engage with brands on their own terms and timing.
Our success depends on designing products that meet them where they are and prove worthy of their attention. 

EMAILS

10391-01-Call-Center-T3-D
Another example of an AT&T email
Animated scratch off email
Email example 1
Email example image 2
Email example #3
Email example #4

MICROSITE

ATT_Microsite1

“When people talk, listen completely."

“When people talk, listen completely."

– Ernest Hemingway

KUDOS TO THE WHOLE CREW. Three cheers to the talent who helped keep this account raking in awards for over half a decade. 

CREATIVE DIRECTOR, UX LEAD: Todd Chambers

ASSOCIATE CREATIVE DIRECTOR: John Witte

ART DIRECTOR: RJ Paulisick, Leslie LeCroy

COPYWRITER: Zoe Courtman

CREATIVE DIRECTOR: Todd Chambers
ASSOCIATE CREATIVE DIRECTOR: John Witte
ART DIRECTOR: RJ Paulisick, Leslie LeCroy
COPYWRITER: Zoe Courtman

Portfolio of Todd Chambers | Copyright © 2021 | wtoddchambers@gmail.com

Portfolio of W. Todd Chambers | Copyright © 2018 
 
wtoddchambers@gmail.com

Linkedin
twitter