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Tractor Supply Co. – Emails Country Style!

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Just over a year ago we on-boarded Tractor Supply Co. as our newest ECRM client. These guys had a full-scale email program already in place complete with a truck-ton of subscribers to their weekly sales messages. While the infrastructure was solid, they were looking for a little help refining the design processes, tidying up the messaging and moving the whole program into Exact Target. Oh, yeah, and they wanted to redesign the product to be responsive. Just my kind of gig.

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Fast forward 13 months and we're up and running at full speed. All the sales and promotional email communication streams are now redesigned and the code fully codified into a single responsive framework that makes weekly updates and revisions much easier, streamlined and hassle free. The migration to the ExactTarget platform went off without a hitch and we're now focusing on refinements, optimizations and discovering efficiencies.

The new design sports a modular tiled layout that allows the TSC team to make quick work of determining content priority and we can all sleep well at night knowing the predetermined sizes make for surefooted comping and of course will render as designed for those viewing with smartphones.

A handful of BKV designers helped out on this project, making me look extra good. An official tip of the hat to Travis Mcafee, Joshua McKnight and Billy McNair.

If you'd like to see the emails for yourself feel free to jump on over to the Tractor Supply website and subscribe. We'd be glad to send 'em your way. Fair warning though, these guys have some wicked good deals on everything from riding mowers to cattle fences.

 

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See Other Recent Projects

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[/et_pb_portfolio][et_pb_cta admin_label="Call To Action" title="Don't Be Shy." button_url="mailto:todd.chambers@bkv.com" url_new_window="off" button_text="Say Hello" use_background_color="off" background_color="#dd9933" background_layout="light" text_orientation="center" use_border_color="off" border_color="#ffffff" border_style="solid" custom_button="off" button_letter_spacing="0" button_use_icon="default" button_icon_placement="right" button_on_hover="on" button_letter_spacing_hover="0"]

Got questions about any of the work featured above? Wanna talk about your own projects? Interested in collaborating on a new project? Go ahead, just give me a shout.

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